[vc_row full_width=”stretch_row_content_no_spaces” el_class=”desk-serv”][vc_column width=”1/2″][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][cz_gap height=”100px”][cz_gap height=”100px”][cz_title id=”cz_30181″]

Lafarge Tector Campaign

[/cz_title][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][vc_single_image image=”2338″ img_size=”full”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”mobile-serv”][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][cz_gap height=”100px”][cz_title title_pos=”cz_title_pos_center” id=”cz_100241″ cz_title=””]

Lafarge Tector Campaign

[/cz_title][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][cz_gap height=”30px”][vc_single_image image=”2338″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” el_class=”desk-serv”][vc_column width=”1/2″ css=”.vc_custom_1633426318875{margin-top: 5% !important;padding-top: 25vh !important;padding-bottom: 25vh !important;background-image: url(http://192.163.208.182/~dicommrevamp/wp-content/uploads/2021/09/lafargeee.jpg?id=1454) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”200px”][/vc_column][vc_column width=”1/2″][vc_row_inner][vc_column_inner width=”1/12″][/vc_column_inner][vc_column_inner width=”10/12″][cz_gap height=”30px” height_tablet=”20px” height_mobile=”50px”][cz_gap height=”30px” height_tablet=”20px” height_mobile=”50px”][cz_title id=”cz_90340″]

The Challenge

Our brief was to position Tector not only as a top-tier brand, but as a reliable one in the industry, such that it becomes top of mind to consumers who want to build. Our roles with this campaign included;

• Brand strategy & identity
• Creative concept
• Social media management

[/cz_title][cz_gap height=”30px” height_tablet=”20px” height_mobile=”50px”][cz_title title_pos=”cz_title_pos_left” id=”cz_11590″]

Execution

Dicomm McCann developed a very simple yet sophisticated digital strategy to build Tector into a visible brand and increase knowledge on the availability of its product range in the market. We crafted a strategy that allowed our campaign to encourage sales for the Tector products in an exciting, yet very impactful manner.[/cz_title][cz_title title_pos=”cz_title_pos_left” id=”cz_55627″]

Results

• High brand visibility
• Increase in product uptake
• Higher traffic to website and online store

[/cz_title][cz_gap height=”60px” height_tablet=”40px” height_mobile=”30px”][/vc_column_inner][vc_column_inner width=”1/12″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column css=”.vc_custom_1633510319380{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner width=”1/12″][/vc_column_inner][vc_column_inner width=”10/12″][cz_gap height=”30px” height_tablet=”20px” height_mobile=”50px”][cz_title title_pos=”cz_title_pos_center” id=”cz_94759″]

The Challenge

Our brief was to position Tector not only as a top-tier brand, but as a reliable one in the industry, such that it becomes top of mind to consumers who want to build. Our roles with this campaign included;

Brand strategy & identity

Creative concept

Social media management

[/cz_title][cz_gap height=”30px” height_tablet=”20px” height_mobile=”50px”][cz_title title_pos=”cz_title_pos_center” id=”cz_11242″]

Execution

Dicomm McCann developed a very simple yet sophisticated digital strategy to build Tector into a visible brand and increase knowledge on the availability of its product range in the market. We crafted a strategy that allowed our campaign to encourage sales for the Tector products in an exciting, yet very impactful manner.

[/cz_title][cz_title title_pos=”cz_title_pos_center” id=”cz_28366″]

Results

High brand visibility

Increase in product uptake

Higher traffic to website and online store

[/cz_title][cz_gap height=”40px”][/vc_column_inner][vc_column_inner width=”1/12″][/vc_column_inner][/vc_row_inner][vc_single_image image=”1454″ img_size=”full” alignment=”center”][cz_gap height=”40px”][/vc_column][/vc_row]